Kathryn Kannampuzha | MumbaiThe Penang Convention and Exhibition Bureau (PCEB) debuted with four-city Penang Sales Mission in the Indian market, targeting the MICE and leisure travellers from India. Penang is a state in the northwest of Malaysia comprising mainland Seberang Perai and Penang Island.PCEB has come up with a Bookers Initiative Programme for travel agents where travel agents who book a minimum of 200 travellers to Penang can win a complimentary tour package for three days and two nights to the destination.Speaking at the sales mission in Mumbai, Ashwin Gunasekeran, Chief Executive Officer, PCEB, said, “Nine new hotels will be opened soon in Penang and there will be additional 3,000 rooms to the already available 20,000 inventory. We also have a convention centre which can accommodate 30,000 people and a new convention centre is in the pipeline which will open in 2021.”In 2016, Penang recorded 1,251 events with an estimated economic impact of USD 200 million. From January to September 2017, Penang hosted 1,731 events with an estimated economic impact of USD 230 million. This translates to a 27.7% increase in the number of events and 7% increase for the estimated economic impact.Comprising a delegation of 17 local partners, the Penang Sales Mission started off in Kolkata and then moved on to New Delhi, Mumbai and Bengaluru in India.