if only rely on the tools of keyword research, it is easy to overlook your users. The tool is only to find the most popular words, regardless of whether the user really use these words. One of the best methods of keyword research studies users use words, here are some simple research methods.
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product evaluation
every day you will be a user of email, some are seeking help, some consulting services and so on. In email you will find the actual use of the word. Most companies have filed form or in connection to the email website, these data are collected in the CRM (Customer Relationship Management) system or directly send e-mail to the person in charge. Summing up information from your inbox is not an easy thing, use the form system to keep the information submitted to the database, and then send the information to the appropriate CRM or email for further research.