Local govt needs new image to aid recruitmentOn 4 Mar 2003 in Personnel Today Previous Article Next Article Local government HR professionals need to improve the perception of careeropportunities in their sector if they want to overcome crippling recruitmentand retention problems. Charles Nolda, executive director at the Employers’ Organisation for LocalGovernment, wants recruitment procedures, career planning and trainingoverhauled. Nolda told delegates at the Building Skills and Capacity in Local Governmentconference that he is concerned employees feel they have few careeropportunities and are leaving the sector. “Many people can find themselves trapped in low-skill jobs or smallunits like schools, social care homes or district councils, where the changesof promotion are uncertain. “We all believe workforce development is important, so why do we spendless on training and development than the NHS or the Civil Service?” Nolda said the sector needs to view itself as one employer – like the NHS –instead of more than 400 separate organisations, if it is to improve itsworkers’ perceived career prospects. He cited the Civil Service’s model of rotating staff around differentdepartments as a way of challenging employees and improving retention. “Our recruitment procedures are criticised by those outside the sectorfor being bureaucratic and there to satisfy the lawyers who are worried aboutequal opportunities and not getting the best person for the job,” he said.Nolda also questioned councils’ equality records. “Our collective failure to get the ethnic make up of the workforce toreflect the respective communities we serve, along with the slow rate of womenin top jobs, means these issues must be prioritised in workforceplanning,” he said. Comments are closed. Related posts:No related photos.