Level52: Travel movies must tell unique stories and have emotions

first_imgI keep emphasizing that in tourism we have to tell stories, our autochthonous stories. One of the great channels for telling stories and promotion is definitely video, which has taken precedence on social networks. Video is a trend that is growing day by day, but like everything, so through the video segment we need to know what our goal is and we definitely need to pay attention to quality production with a unique story and message.The time of mosaic videos with shots from the destination is long over, but still, in today’s time when we talk about destination promotion through promotional films, we still unfortunately see too many classic mosaic films, without soul and experience, and yet without such an important story and desire to come. .Every promotional video in tourism must attract attention, keep people from watching it to the end and must tell the story and encourage the viewer to react, ie that the viewer identifies with the story and wants to experience it live. In marketing we can highlight several tactics, but this time I will highlight the AIDA model (Attention, Interest, Desire and Action – attention, interest, desire and action) video or ad should first attract the attention of the customer, ie it should be good enough to interest him, create desire for the product and ultimately encourages it to purchase itself. Especially today when the noise in communication is never greater and getting attention as well as time (not just a second, but 30 or more seconds to watch the video to the end) of the target group is extremely difficult. Once we get the attention, we have to be able to keep it and we’ve done half the work there already.After that, we have to create a feeling or atmosphere that people are imagining in a destination while watching a promotional film and finally give it a good enough motive to start an action – looking for concrete information about the destination. Of course, as with everything today, so with the production of promotional films, everything must have its goal and purpose. So each video has a different purpose and purpose because it is not the same to record a video of 15 or 30 seconds or one of a few minutes. After all, if we managed to gain the trust and desire to come, there comes a quality and informative website with all the experiences, content, activities, offers and other information about the destination, to present the entire offer of the destination, ie the whole story.In the meantime, there is no need to worry about it. ”Want to buy indigenous products of people from this promotional film?  /Bokonić vega raja – LAG Eastern Istria from level52 on Vimeo.Nothing is accidental, and so is this whole process that must be very well planned, structured and executed in order to be successful. That is why I constantly point out that on the websites of our tourist destinations we must not sell accommodation in the foreground, but experiences and stories, because that is exactly the motive for coming. This is just a plastic example of the decision-making process, but when we go deeper into the whole story we come to the complexity of the whole process where every color, sentence, slogan, frame, word, sound… weighs and carefully plans to be successful in the end.Recently, with a quality video production in the tourism segment, I was attracted by a young team from the company Level52, which brings together creatives Bianca Dagosti, Goran Načinović and Sanel Isanović, and then there was an occasion to talk and tell their success story from the angle of those who create great videos.In a conversation with Goran Načinović and Sanel Isanović from the company Level52 from Labin we talked about the situation on the market, in which direction it is developing and what elements an excellent Tourist video must have. So let’s go in order, right in the head. When asked if our tourism, ie our tourist destinations, has finally started to think outside the old and classic frames and started serious video production of their tourist videos, Sanel and Goran point out that things are slowly but surely moving for the better.We started thinking outside the box because the internet serves us quality tourist videos and a feeling was created that we have to follow the trends and that is positive in the whole story, Sanel Isanović points out and adds ”When we say serious production, in Level 52 we always refer to films that leave a positive mark somewhere in our brains, such as films from India, Switzerland and other countries, and these are voluminous numbers, of course in dollars or euros. In terms of serious video production, I think we are one step behind. How much serious video production is moving in our tourism now depends only and exclusively on the amount of finances that are allocated. So far it has been Sisyphus’ job, and lately I can say that things are changing and that I believe we will soon have interesting works because there is no lack of knowledge and ideas. ” Sanel points outGoran Načinović agrees with his colleague, pointing out that we are still far behind the competition, but that things are getting better from year to year. “I think we are slowly moving away from the old and classic frameworks, but we are still far behind other countries. Somehow we are still trampling on the classic sale of sun, sea and gastronomy, and Croatia is much more than that… but things are slowly changingNačinović said.In tourism, story and experience are important, and did he see exactly that channel that has to tell that story and create the motive for coming? What are all the challenges in the production of tourist video films?Sanel Isanović: We have never lacked an idea in all segments of production, and the biggest challenge of all is managing time. When shooting outdoors, you need to know when the sun will be, when the sunset or sunrise is clear, whether the next day after the rain will be crystal clear air so you can have a view from Učka 50km long and which hills have their own micro climate that changes from minute to minute .This last challenge took us almost 5 working days on one shoot. The extras and the complete production start at the top of the mountain, everything looks clean, you get to the location you set everything up, the sun shines and then it collapses. In 10 minutes, fog, winter, it’s blowing like at the North Pole, and you can’t believe what’s going on. So it was in the beginning so now we avoid filming in periods when the country has been warm since summer and cold air and large weather changes of temperature, humidity and wind make favorable conditions for some kind of horror rather than tourist film.Promotional film for the promotion of free climbing in Istria / Production: Level52Goran Načinović: The story and the experience are very important. Today in the sea of ​​internet content, and especially videos, your video has to surface. It’s important to take a little peek into people’s feelings and not leave viewers indifferent. The challenges are, as Sanel mentioned at the time, but also sometimes the amount of things that are required to be promoted through a single video nekako we somehow always stick to that old saying “less Is more”.Today he saw the king, and the drones gave a new moment to the whole story, but he often exaggerates with too many shots from the air and forgets the story, what is the winning formula?Sanel Isanović: Ah, if only there was a winning formula. She is gone. Because of the speed at which we travel today, where I as a tourist can be on 7 continents in 3 days, it is important to have a good market analysis and follow the trends in which we must implement to tell “ours”, our story.If our story is some kind of view that we can show the best from the air, then we are not thinking about how many shots we will have with the drone, but how best to tell the story. Ultimately when we make video and music, I would say the goal is to dance together and make the video purposeful. Today, our competition is both Japan and Argentina, and no longer just neighbors like Italy and Greece.Goran Načinović: Drones are fun and games..but I agree, sometimes the emphasis is on drone shots and in most cases they do not tell any story by themselves. There is no general formula, it is important to tell the story you are plotting.How are technology and trends evolving rapidly, what are the latest trends in video production of Tourist Films?Sanel Isanović: Each film is a story unto itself. Most try to emphasize some kind of adventurous and adventurous spirit. Some emotion of discovering the unseen beauty and culture of that country. Many emphasize the humor and kindness of the people and the ease of travel without any major obstacles to get from point A to point B. When you sum it all up, the most important thing is to experience something that you can’t do anywhere in this world.Goran Načinović: Trends change from year to year, one year there are IN timelaps, another hyperlapse, a third something third. New technology allows us to be more creative, so these rapino trends are changing. But what will probably never go out of trend are emotions.In the end, Goran and Sanel singled out a couple of promotional tourist videos as positive examples that left great empires on them personally. What do you say: Do you want to visit India, Switzerland and Canada?Adventure Canada “James Raffan”In the meantime, there is no need to worry about it. ”Adventure Canada “James Raffan” from DOT DOT DASH on Vimeo.The road story IndiaThe road story India from Georgy Tarasov on Vimeo.Switzerland – Time – Visit EuropeIncredible India!In the meantime, there is no need to worry about it. ”last_img read more

GOLDEN ORANGE: Awarded for the best examples of rural tourism in the county

first_imgThe award for ‘Traditional Product’ was given to the family farm Anica Bažika from Lumbarda, owners of the Croatian Island Product label, with their special jams, marmalades and jams made of lemon, mandarin, fig, Plavac mali, with constant design of new products.  Source: Dubrovnik-Neretva County / Cover photo: Konoba Maha Above Orebić, in Mokalo, is located Agroturizam Kapor, in the past an estate, and today an ambient complex of a Mediterranean house. In addition to delicious local food, they offer tasting of local wines Postup, Plavac and Rukatac, and they have enriched their offer with a family museum. In agritourism, great attention is paid to the youngest who during their stay can enjoy the landscaped playgrounds and promenades, all in the company of domestic animals. “For the fourth year in a row, we have been monitoring the development of rural tourism in our County, and I can truly say that year after year we can see progress in the offer and quality provided by our family farms. I am glad that the ‘Golden Orange’ has become a tradition because this award is a sign that the potential of rural areas is great and that our fellow citizens show love for their customs, antiques and original local cuisine. ‘, said the prefect Nikola Dobroslavić and congratulated the winners, but also all the finalists, on their dedicated work which raises the quality of the entire destination. She won the ‘Golden Orange’ award for 2019 Tavern Maha from the island of Korcula, which for 12 years combines a pleasant atmosphere on its rustic and energy-independent ranch with a combination of traditional flavors and modern presentation, thus completing the vision of rural and sustainable tourism. Last year, the award went to the tavern ‘Seoska kuća’ of the Novaković family from Čilip, one of the pioneers of rural tourism in Konavle, in 2017 the award went to the Metković restaurant and picnic area Đuđa i Mate, while in 2016 the first place went to OPG DIANA MAROVIĆ – EKO ŠKOJ from the island of Korčula.  In front of all the winners, Ivan Marelić addressed the audience and pointed out that such recognitions are extremely important. “In this way, all of us small producers and entrepreneurs see that our efforts and work are recognized by the home county. I want to thank everyone for that and of course for this recognition”, Said Marelić. This year, a record number of business entities from the entire Dubrovnik-Neretva County applied for the competition, 26 of them, and after the first round of selection, the jury selected 15 finalists. historical and eno-gastro heritage of its region. The four-member family of Konoba Knez, with their dedication and love for work, strive to provide the best service to visitors, and offer tastes of Dubrovnik’s history, because since 1921 the family has been processing and selling meat and meat products. With the presence of an increase in rapid tourism and apartmentization, the original natural beauty and historical heritage of the rural area of ​​Pobrežje tends to be preserved. The rural household also grows various domestic animals, organic fruits, vegetables, produces house wine, homemade liqueurs and fruit brandies, and offers all visitors a real farm experience.  The winners, along with the statue of the Golden Orange and the charter, were awarded with monetary amounts from 2.000 to 5.000 kunas for the improvement of their business.center_img Photo: Villa Cypress, Ethno Art Village Podcempres / Illustration HrTurizam.hr From 2018, in addition to the gold, silver and bronze charters, two special awards are given in the categories ‘Attractions in the offer of rural tourism’ and ‘Traditional products’.  After Konoba Maha, which won the most points, the second place went to Family farm Marin Knez from the Coast, while Agrotourism Kapor from Orebic won third place.   Dubrovnik-Neretva County and the Regional Agency DUNEA launched a selection for the best in rural tourism to point out the importance of a quality approach in running family farms in the service of rural tourism and thus gave recognition and deserved promotion to the best. Photo: Dubrovnik-Neretva County Located eight kilometers from the town of Korcula, this tavern is decorated in Dalmatian style with stone walls and gentle lighting in a garden surrounded by Mediterranean plants. The quality and ambience of this family farm has been recognized by many celebrities such as Bill Gates, Bernie Ecclestone, Tom Cruise, Demi Moore and many others. Konoba Maha is one of the co-founders of the Korčula Pjatance Association – a spring food and wine fair, and they prove their vision of the property in the future by continuous education of staff and owners and constant improvement of service quality and increase of own production.  This year, among the finalists, the Ethnographic Collection Barilo located in the center of Blato, which offers visitors a special and unforgettable atmosphere and a walk through the centuries of the islanders, and Školjkarstvo Antonio from Zamaslina with a unique experience the production process of this aphrodisiac.  The award ceremony ‘Golden Orange’ – the selection of the best in rural tourism in the Dubrovnik-Neretva County was held on June 28 at the Ranjina Palace.last_img read more

Stone rock-solid to defend gold medal

first_imgRunning his season’s best time last weekend, recording 47.81 seconds in his 400m race will ring bells that the Central Province man will be no pushover in his pet event.In a chat with Loop PNG, Stone said, “I want to defend (my gold medal) that’s the aim and yes my form is coming back but I have to accept the fact that there are others who are gunning for that too so it’s a challenge that I accept.”With the 400m event a potential 1,2,3 finish for Papua New Guinea with elite 400m runners running good times, Stone knows he has to make up for lost time after an injury plagued season.The national 400m record holder said he has fully recovered from injury and it’s “all good now.”“Nothing really to say but all I can say is I‘ll let my running do the talking and God will decide. I’ll just hope for the best.”Stone is still in Brisbane and expected to arrive in Port Moresby before the opening ceremony.last_img read more